YouTube Studio turns Analytics into Insights: creator news, 15 Nov

YouTube Studio on desktop now shows Insights where Analytics used to be, and a Research tab where Trends used to be. Facebook is deleting additional profiles after 14 December, and Substack has new tools for designing a publication's website.

YouTube: Insights replaces Analytics, Research replaces Trends#

What changed: TeamYouTube announced on 13 November 2026 that three Studio tools first shown at Made on YouTube in September are now available:

• Insights: YouTube's Help page says the Analytics page on desktop is now the Insights page. The announcement says Insights describes your data in plain language: which videos brought in new viewers, where watch time peaked, and how your latest uploads compare with your typical content. The existing reports are still there. The Help page says Advanced Mode opens the expanded reports, where you can get specific data, compare performance and export.
• Research: the Trends tab becomes Research, inside Insights on desktop. It shows high-performing videos in your niche, including Outlier videos that are doing well above their channel's usual numbers. The Research Help page lists filters for Videos or Shorts, views, upload date, subscribers, duration, channel age, Outlier Score and "Watched by my viewers", which shows what your audience watched on other channels in the last month.
• Ask Studio on mobile, with images: Ask Studio is now in the YouTube Studio mobile app on Android and iPhone, and you can upload up to 10 images at once, for example to compare thumbnail variants side by side.

Who it affects: YouTube says Ask Studio and image uploads are available to eligible creators globally on desktop and in the Studio mobile app. Research and Insights are on desktop only.

What to do: open Insights in the left menu of YouTube Studio on a computer and find where your usual reports now live; Advanced Mode has the detailed ones. Before planning your next video, search your topic in Research and try the "Watched by my viewers" filter.

Facebook: additional profiles are deleted after 14 December#

What changed: Meta said on 12 November 2026, in an update to its 2023 announcement of the feature, that it is removing additional Facebook profiles, the secondary profiles people could create alongside their main one. Additional profiles will be permanently removed after 14 December 2026. Meta is notifying everyone who has one by email and, where applicable, with an in-app notification and a notice in Feed.

Who it affects: anyone who uses an additional profile, for example to keep a hobby, a community or a pen name apart from their main profile. Meta says main profiles and Pages are not affected.

What to do: Facebook's Help Centre page lists three steps, all before 14 December 2026:

• Export the profile's information. Switch into the additional profile, then go to Settings and privacy, Settings, Export your information. An export can take time to prepare, and each additional profile needs its own.
• Reassign group admin. If an additional profile is the admin of a Facebook group, make a main profile an admin. A group left without one will be paused until an admin is added.
• Move your connections. Where it is offered, Review connections shows the additional profile's friends, groups and Pages so you can add, join or follow them from your main profile. Otherwise, reconnect by hand.

Substack: seven themes and two editors for your site#

What changed: Substack launched new website design tools on 12 November 2026. The updated website editor comes with seven themes and two ways to work:

• Mini-Editor: opens from the bottom-right corner of your publication homepage, for trying layouts, color palettes and fonts. "Shuffle all" cycles through combinations.
• Full Editor: shapes the Home page, Welcome page and Post pages: header, hero section, main body and footer, with a color picker, typefaces for the wordmark, titles and body text, a logo or wordmark image, and a preview for desktop, tablet and mobile web.

A new design goes live only when you save. The Substack app has its own layout, so the changes do not appear there. Substack says these are the first in a series of site improvements over the coming months.

Who it affects: anyone who publishes on Substack. The announcement gives no plan or country limits.

What to do: if your site still has the default look, try a theme in the Mini-Editor and check the mobile preview before saving.

Sources#

• YouTube Community, YouTube Studio Updates: Ask Studio on Mobile, Research and Revamped Insights, 13 November 2026.
• YouTube Help, Get started with YouTube Insights, for current details.
• YouTube Help, Research content & find trends, for current details.
• Meta, You Can Now Have Multiple Personal Profiles on Facebook, updated 12 November 2026.
• Facebook Help Centre, Additional Facebook profiles are going away, for current steps.
• Substack, Your Substack, now with more ways to customize, 12 November 2026.